|The opening of the seventh SsangYong sales, service and spare parts (3S) centre in Sabah is expected to multiply sales of its vehicles, particularly the Rexton, by threefold.|
The expected increase is realistic, based on past records when a 3S centre opened in Kuching by Competitive Supreme Sdn Bhd, the sole distributor and importer of SsangYong vehicles, and sales shot up by 300 per cent.
National operations manager Terry Snadden said about 10-20 units of Rexton and Stavic were sold through the company’s agents in Sabah.
“With the availability of after-sales service right here, we are expecting the sales trend to go up like they did in Sarawak,” he said.
The distributor has invested some RM300,000 in the new 3S centre in the Warisan Indah Industrial Park, Inanam in Kota Kinabalu, which will offer current SsangYong owners free servicing within the next three months.
With its opening, SsangYong hopes to be able to better compete with other brands in the state, where four-wheel-drive vehicles are particularly favoured because of road conditions.
Also present at the opening were branch manager Chia Yee Khoy and group marketing and communications manager Razman Kassim.
There are close to 200 SsangYong owners in Sabah, a small number compared with 5000 owners nationwide, but Competitive Supreme believes that its Rexton is an ideal competitor for the potentially big market.
“We realize the market potential here and that is why we are investing a bigger commitment,” said its East Malaysia director of operations David Ngie.